anchor text in seo

Anchor Text in SEO: What Is It? (2022 Guide)

Anchor texts are the visible and clickable text in a hyperlink. Additionally, it directs the user into another document or location on the web. They often appear as blue or underlined texts but you can also modify them to other colors and styles using HTML or CSS. 

Anchor text provides both search engines and users information about the content of the link’s destination.

Referring to SEO, anchor helps in ranking your blog or website so that if many websites think your page is relevant for a given set of terms, you will automatically be on top rankings.

Again to be per SEO, your anchor texts need to be:

  • Descriptive: Your anchor texts need to be as much as possible clear and easy to understand 
  • Obvious link: The link inscribed using anchor should be obvious and relevant. 
  • Low keyword density: It should contain a few keywords to avoid keyword stuffing
  • No generic: You should avoid generic words like “click here”.

Adding Anchor Text 

You can add Anchor both manually and Using Software tools


Most of the time, anchor texts are added manually if you just want to add few links into your webpages.

Here are the steps to follow: 

  1. Write an anchor link with a “#” sign before typing the text. 
  2. Include the ID attribute to the text where you want the user to be attracted.                       
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anchor text

Software tools

Tools like SEMRush, Ahrefs, or Majestic have been used when the task is much and sometimes by beginners to ease the task.

How Anchor Text Affect SEO?

SEO deals with Ranking and keywords, whereas Anchor deals with hyperlinking text to an internal page or another website. Thus, highlighting specific keywords will automatically make the website’s ranking increase and bring more traffic to the web page.

FAQs About Anchor Text

Is Anchor text important for SEO? 

Anchor is a positive effect on your website’s SEO. It enables the user to find more information on the link provided, increasing the number of watched times on your page.

How do anchor links work? 

Anchor is used to create hyperlinks between a source anchor and a destination anchor.

What happens if I click a link that points to an anchor? 

When we click on an anchor link, it takes us another destination, either on the same webpage or in another. The links are called hyperlinks since they are links inside another link.

To Conlude Anchor Text

Conclusively, Anchor is such an evolution in the web designing field; it permits users to jump on the web page’s section they are more interested in. Again, anchor drags more attention if the users wanted to leave the webpage.

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